"The media agency world is undergoing a seismic shift," and it's time for them to "get jazzy, ditch the silos, and embrace a future that's as dynamic and integrated as the media landscape itself," writes Petra Mc Cardle, CEO of Wetpaint Advertising, in a Wall Street Journal op-ed.
"The trick is to harness these technologies to enhance creativity and strategy, not replace them," she writes, citing AI, data analytics, and automation as "fantastic tools," but they require savvy hands.
"Agencies must invest in these new tools, ensuring technology serves to streamline and innovate rather than complicate."
Click for Mc Cardle's full column.
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Vietnam’s Enterprise Law has been amended last November and now provides a legal definition of social enterprise. The law also grants social enterprises a number of rights. British Council Vietnam has played a vital role in supporting this amendment.