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"The media agency world is undergoing a seismic shift," and it's time for them to "get jazzy, ditch the silos, and embrace a future that's as dynamic and integrated as the media landscape itself," writes Petra Mc Cardle, CEO of Wetpaint Advertising, in a Wall Street Journal op-ed.
"The trick is to harness these technologies to enhance creativity and strategy, not replace them," she writes, citing AI, data analytics, and automation as "fantastic tools," but they require savvy hands.
"Agencies must invest in these new tools, ensuring technology serves to streamline and innovate rather than complicate."
Click for Mc Cardle's full column.
Selected Grant News Headlines
A customized collection of grant news from foundations and the federal government from around the Web.
Samantha Felicetta has been a part of the district for over 15 years.She was named the new Assistant Superintendent for Human Resources.Erin Servillo, who previously held the role, retired earlier...more
The event entitled "Language diversity as a resource in schools and teacher training" took place on Friday, January 17, from 2 to 5.30 p.m.In addition to the KU, the Universite de Strasbourg and...more
The Chinese University of Hong Kong (CUHK) Business School continues to shape the future of global business leadership.CUHK Business School is Asia's pioneer in business education.The school has been...more
Lunch and Learn series offers opportunities to explore important topics, engage with diverse perspectives, and build a more inclusive community.Participants will learn about the Centre's initiatives,...more
Here's a list of schools closed in West Michigan Tuesday.We're expecting frigid temperatures and blowing snow across West Michigan.Algoma Christian SchoolAllegan PublicAllendale Christian...more
Latest reviews of Creative Cauldron's a€˜Passport Music Festival' - DC Theater Arts.The Kennedys, Saturday, January 11 at 7:30pm, and The Renegades Mardi Gras Passport Finale Party,...more
Exeter school pupils brighten travellers journey with artwork at Exeter train station ':"";if(a){var r=n.promos.showYahooLogo?"":"yns-no-logo";a=a.replace("{notifOnboardBtnLabel}",n.Promos.notif...more
CAPA will be well represented at Music Educators Association Conference in New Orleans.Six members of Northwestern State University's music faculty and one graduate student will be representing the...more
Maxwell High School Brooklyn Annual December Hair Show Highlights Creativity and Community - MEFeater.Maxwell High School has long been a hub for innovation, creativity, and community...more
Foundation: Longwood Gardens
Winter Wonder is a celebration of seasonal beauty and discovery not to be missed.Admission prices are $25 for adults, $22 for seniors and college students, and $13 for youth.The monthly Science...more
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Covalence EthicalQuote Shares Data on 2013 Most Noteworthy Green Companies
Covalence EthicalQuote, based in Geneva, Switzerland, aggregates numerous online articles. By using an international analytic team, it ranks the article coverage according to criteria based on the Global Reporting Initiative: water management, pollution, biodiversity, product safety, emissions and waste management.
