Brand New School Signs Director Daniel Uribe


credit: Lara Dunning

Daniel Uribe's music video for Oh Wonder's "Without You" has racked up more than 80 million views on YouTube and landed him a gig directing commercials and music videos for companies such as Google and Apple, among others.

Now the Mexico-born director, who graduated from the Savannah College of Art and Design in Georgia in 2015 with a BFA in Motion Media Design, has signed up with thecoastal creative agency Brand New School, Adweek reports.

"With a style that ranges from heartfelt to gritty, arty, and sensational, his original work often plays out against chic, contemporary tableaus, where his lens seeks to challenge stereotypes and elevate stories of the human condition," Brand New School states.

Uribe says he was "so impressed by the level of artistry" BNS had cultivated that he decided to sign up with the agency.

"We built Brand New School as a place for artists to break new ground, innovate, and experiment, and those values complement Daniel's directorial career," Devin Brook, BNS' managing partner, says in a statement.

"We look forward to having Daniel on our roster, as he lends a cinematic eye to everything he directs."

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