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"Each jump, a thunderous proclamation of defiance, each crash a tumultuous crescendo of chaos and catharsis."
So writes Adam Nelson in a moving tribute to his childhood hero, Evel Knievel.
The CEO of communications firm Workhouse has received the prestigious 2024 Career Achievement Award from the Hermes Creative Awards, which recognizes excellence in marketing and communications.
Nelson dedicated the award to Knievel "whose audacious spirit has been a significant influence on his professional approach," Workhouse says in a press release.
"In the turbulent arena of human bravado, where men court danger with the fervor of poets, there strode Evel Knievel, a draped in leather and legend," Nelson continues.
"With each leap, he unleashed a tempest of rebellion that echoed across the vast expanse of the American dream."
Nelson, who has worked at Workhouse for more than 30 years, says Knievel's "flinch for the dramatic and ability to capture the imagination of millions is something I've aspired to emulate in the mad marketing campaigns Workhouse creates."
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