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"The media agency world is undergoing a seismic shift," and it's time for them to "get jazzy, ditch the silos, and embrace a future that's as dynamic and integrated as the media landscape itself," writes Petra Mc Cardle, CEO of Wetpaint Advertising, in a Wall Street Journal op-ed.
"The trick is to harness these technologies to enhance creativity and strategy, not replace them," she writes, citing AI, data analytics, and automation as "fantastic tools," but they require savvy hands.
"Agencies must invest in these new tools, ensuring technology serves to streamline and innovate rather than complicate."
Click for Mc Cardle's full column.
Selected Grant News Headlines
A customized collection of grant news from foundations and the federal government from around the Web.
Kutztown University has been awarded a state grant to support a program that is helping to combat the ongoing teacher shortage in Pennsylvania.The state Department of Education will provide $946,951...more
The Recording Academy's Black Music Collective has proudly announced the recipients of the fourth annual "Your Future Is Now" scholarship program.Five students attending Historically Black Colleges...more
Faulkner Performing Arts Center is a 500-plus seat state of the art venue dedicated to providing a community-centered approach to the performing arts.The Fulbright College of Arts and Sciences is the...more
In an increasingly interconnected world, philanthropy is not just admirable it's essential.Modern giving often emphasizes education, infrastructure, and empowerment tools that help individuals and...more
Philanthropy leads Westfield High School grad to Princess Program.Applicants must attend an accredited Indiana college or university.Laura Shupe is most looking forward to the Indy 500 May 25 at the...more
We asked 186 forward-thinking school leaders in the Canopy project about the information they use to determine whether their schools are doing a good job.In this cohort, 44% are district schools, 35%...more
The Social Emotional Active Learning (SEAL) program is designed to build empathy, emotional awareness and key social skills through active learning.The SEAL program uses games, props and situational...more
Deputy Principal Wellbeing visited Tamagawa Academy, Meikei High School and Osaka International High School to promote international exchange programs.The visits were warmly welcomed and very...more
Zoe Sharp is a psychology and creative writing student at AACC.Sharp will take a gap year to work in retail.Sharp is the editor-in-chief of Amaranth, the student arts journal.She plans to finish her...more
May 5 through May 9 marks Teacher Appreciation Week.Anthony Colucci is president of Brevard Federation of Teachers.Colucci: If Brevard Public Schools is going to attract and retain effective...more
Social Entrepreneurship
Spotlight
When it Comes to Social Enterprises, Failure is the Best Platform for Innovation
In the world of social enterprises, failure is a cringe-worthy moment nobody wants to talk about. But, social entrepreneurs can benefit from their failures.
